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Privacy Policy


In these Terms and Conditions:

  • “we”, “us”, “our” refers to DX Imaging Pte. Ltd and its related corporations and affiliates;

  • “Personal Data” refers to any data, whether true or not, about an individual who can be identified from that data or from that data and other information to which we have or are likely to have access, and this may include name, age, gender, date of birth, telephone number, address, e-mail address and credit card details.

  • “PDPA” refers to the Singapore Personal Data Protection Act 2012. COLLECTION, USE AND DISCLOSURE OF PERSONAL DATA


Consent for the collection of Personal Data

​When you provide your Personal Data to us, you have consented by your action to the collection, storage, use and disclosure of your Personal Data by us in accordance with this Notice. If you provide Personal Data relating to a third party (e.g. information of your child, dependent, spouse, parent, ward or employees) to us, by submitting such information to us, you represent that the consent of that third party has been obtained for the collection, storage, use and disclosure of the Personal Data by us in accordance with this Notice and you hereby indemnify us against any liability arising from such representation being false. Where collection of children’s Personal Data is made through persons claiming to be parents or guardians, we may (but are not obliged to) require proof to verify such claims.

Collection of Personal Data

We may collect your personal data (at all times in accordance with applicable law) when you:

  • by entering into a transaction with us;

  • respond to or register for any of our initiatives or events;

  • interact with our staff, including customer service officers, for example, via telephone calls (which may be recorded), letters, facsimile, face-to-face meetings, social media platforms and emails;

  • when your images are captured by us via CCTV cameras while you are within our premises, or via photographs or videos taken by us or our representatives when you attend our events;

  • by applying for a job with us

  • and/or submit your personal data to us for any other reasons.

Purpose for Collection, Use or Disclosure of your Personal Data

Your Personal Data may be used by us independently, or together with our industry partners, for the following purposes:

  • verifying your identity;

  • to manage your relationship with us;

  • to manage the safety and security of our centres;

  • to manage potential or ongoing dispute resolution;

  • to administer promotions and contests, including joint promotions and contest with our industry partners, or your participation in any events or interviews.

  • to communicate with you on our products and services or those of our industry partners;

  • responding to, handling, and processing queries, requests, applications, complaints, and feedback from you or to obtain your feedback or participation in market research;

  • to communicate with you via SMS, telephone, e-mail, facsimile, mail or any other appropriate communication channels which you have approved;

  • to process and analyse your Personal Data either individually or collectively with other individuals;

  • our internal functions and record-keeping purposes, such as generating statistical analysis and modelling, effectiveness of marketing, audit and risk management;

  • complying with or as required by any applicable laws, regulations, codes of practice, guidelines, rules, court order, request or direction of any relevant authority and/or governmental or regulatory requirements of any jurisdiction applicable to us;

  • any other purpose relating to any of the above.


Without limiting the generality of the foregoing, your Personal Data may be shared or disclosed by us to our service providers, agents and/or business partners that we work with in the following circumstances and you consent to such sharing or disclosure of your Personal Data by us:

  • if we or substantially all of our assets are acquired by or merged with another company (in such event your Personal Data may become subject to a different privacy policy); and/or

  • if we believe that we are under a duty to disclose your Personal Data in order to (i) enforce any agreement or (ii) protect our rights or property, or the safety of our customers, employees or others. This includes sharing information with other companies and organisations for the purposes of protection against fraud.

Management of Personal Data
Reasonable security arrangements including the use of various hardware and software technologies have been put in place by us to ensure that your Personal Data are protected against unauthorized access, use, disclosure, copying, modification and disposal.

We will not be responsible for relying on inaccurate or incomplete Personal Data provided by you or arising from your failure to update your Personal Data.

Request for Access, Corrections and Withdrawal of Consent


If you, at any time, have any enquiries, requests and feedback relating to your Personal Data or this Notice, please email This includes any request:
(a) for a copy of your Personal Data in our possession or control (in which case we may charge an administrative fee);
(b) to withdraw your consent for the collection, storage, use and disclosure of your Personal Data by us; or
(c) to correct your Personal Data in our possession or control.

In respect of your right to access or correct your Personal Data, we have the right to take steps to verify your identity before fulfilling your request. Please be aware that we may require reasonable time (depending on the complexity of the request and its impact on our relationship with you) for your request to be processed and for us to notify you of the consequences of us acceding to the same, including any legal consequences which may affect your rights and liabilities to us.

Retention of Personal Data

We have in place measures such that your Personal Data in our possession or under our control are destroyed and/or anonymised as soon as it is reasonable to assume that the purpose for which your Personal Data was collected is no longer being served by the retention thereof, and/or that retention thereof is no longer necessary for any other legal or business purposes.

Effect of Notice and Changes to Notice

We may update this Notice from time to time. This Notice supplements but does not supersede nor replace any other consents you may have previously provided to us in respect of your Personal Data, and your consents herein are additional to any rights to which we may have at law to collect, store, use and/or disclose your Personal Data.

This Notice is construed and governed under the laws of Singapore.

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